We’ve worked with some major brands over the years

But mid-market B2B, where Private Equity is the most active, is our sweet spot

Industrials

We honestly create the most impact here. Typically, more legacy industries like manufacturing or building materials – they have a tendency to be very sales-centric. When growth struggles, marketing is rarely used to its fullest potential. We’re able to get this moving quickly.

Fintech

The ABCD of fintech: artificial intelligence, blockchain, cloud computing, and big data – are all fairly abstract concepts which are often difficult to sell. It requires a level of high-touch brand, messaging and GTM to help give it dimension. 

Healthcare

A fairly broad category with a number of nuances, from Life Sciences to Pharma and Medical Devices. Audiences can range dramatically from patient to provider to institution or enterprise.  Thought leadership becomes critical here, helping elevate credibility and trust while accelerating buyer’s journeys.

Saas

Typically, a PE-Backed Saas portfolio company is going to have a marketing infrastructure in place. The business model likely relies heavily on outbound/inbound performance.  But more often than not, focus is on more wasteful & experimental marketing that struggles to prove ROI.