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Private Equity

Going from Go-to-Market Strategy to Successful Execution: A Guide for Private Equity Operating Partners

In the realm of private equity, operating partners play a pivotal role in driving the success of portfolio companies. One of the key areas where their expertise shines is in crafting effective go-to-market strategies and seamlessly executing them. However, the journey...

The 7-step DIY GTM Playbook (that everyone will want to use)

Why is GTM so important GTM - or go-to-market - is often how Private Equity prefers to talk about Marketing. It’s more strategic. More sales-centric. Whereas marketing, if we’re being honest, is difficult to have a business-level conversation about. It’s creative,...

Four Conversations Private Equity Should Start Now to Spark Growth in 2024

In 2023, the private equity market faced significant headwinds, characterized by reduced exit volumes, diminished values, and elongated holding periods. As operating partners in this challenging environment, it's vital to seek innovative strategies to enhance...

Buzz vs. Value: Why Marketing Agencies Struggle with Private Equity-Backed Businesses

Marketing is essential to any business strategy and plays a pivotal role in achieving success. Whether a startup, well-established company, or private equity firm, effective marketing is crucial for growth and profitability. However, when it comes to organic value...

The Art of Private Equity Value Creation and the Power of Marketing

While financial engineering and operational improvements have traditionally taken the spotlight with private equity value creation, a strategic and well-executed marketing approach has emerged as a potent catalyst for driving portfolio company growth and unlocking...

PE-Backed CMOs: How to Build a Team that Investors Love

When it comes to marketing, most of us envision an internal team responsible for creating a brand voice, coordinating campaigns and events, and serving sales prospects that require nurturing. However, when something significant happens, such as a rebrand or a major...