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Crafting Effective Value Creation Plans that Drive Organic Growth

Private equity portfolio success hinges on the ability to not only identify promising investment opportunities but also to actively drive value within portfolio companies. One crucial aspect of this value creation journey is the development and execution of...

Metrics and Reporting that Help Drive Organic Growth: Tips for Operating Partners

Operating partners at mid-market private equity firms play a pivotal role in driving organic growth and value creation within portfolio companies. To navigate the complexities of today's business environment, it is essential for operating partners to leverage advanced...

Marketing Budgets that Maximize Value Creation for Private Equity-Backed Businesses

Driving organic growth is a critical objective for portfolio companies. Operating partners play a pivotal role in achieving this goal, and a key component of their strategy lies in helping portcos effectively allocate and maximize resources. This article explores the...

Six Keys to Organic Growth: A Blueprint for Mid-Market Private Equity Value Creation

Operating partners at mid-market private equity firms play a pivotal role in driving organic growth and value creation within portfolio companies. To navigate the complexities of today’s business environment, it is essential for operating partners to leverage advanced...

How Private Equity Can Help Their Portcos Accelerate Marketing Performance

As we go deeper into a number of Mid Market Private Equity portfolios, here’s what we’re noticing: If there are 10 companies in a portfolio there will be: 10 different marketing agencies 10 different PR firms 10 different content / copywriting agencies 10 different...

Why CMOs should cut their own budgets

There’s a growing sentiment that marketing leadership doesn’t belong at the executive level of an organization. The reasoning behind it is fairly straightforward: CMOs are struggling to prove ROI in a digital world that is passing them up.

Common pitfalls when issuing a Marketing RFx

These are observations and recommendations for the Marketing Directors and CMOs, and everyone else in their orbit that’s involved in creating marketing RFPS and screening responses.

How Private Equity can benefit from the SEC’s Marketing Rule

Instead of simply summarizing the SEC’s new Marketing Rule for you, we’ll assume that since you’re reading this article you’re already familiar with it. Let’s dive into how to practically apply these regs to your marketing and communications process, while not allowing the burden of compliance to unnecessarily weigh down momentum.

Three things insourced marketing gets right, and wrong

Mavenray typically works with CMOs, CEOs and Marketing Directors on enabling and augmenting their internal capabilities. There are things we often see from the outside that can be a little useful. On top of that, as we work with multiple organizations that take uniquely different approaches to marketing, we’re in a great position to learn lessons from all of them. What works, what doesn’t, and sensing when clients get the most out of us. 

The Pros and Cons of a Fractional CMO

Executive teams are looking to part time marketing leaders to help set their trajectory on the right course. Fractional COOs, CFOs and CEOs are far less common, but Fractional CMOs are on the rise. Let’s discuss why this is trending, and what to consider when exploring this path for your own business.