We partner with private equity to fix organic growth

We help B2B marketing drive outcomes that elevate value creation 

Most of your portfolio companies are likely struggling with driving top-line revenue. Brand sets teh stage for marketing. Marketing drives demand. Demand drives pipeline. We work side-by-side with the investment team and portfolio company to isolate areas of need and build programs that address quickly.

Levers we pull

Pipeline that is fed by smarter, more precise digital marketing that comes from a well-established go-to-market 

 

Market penetration that is expanded by data-driven targeting, brand development and demand generation.   

Margin that is expanded through automation, decreased media spends and less experimentation. 

Common scenarios

Branding for an M&A or Carve Out

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Extend a VCP to include GTM

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Launch a new product, service or region

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Rename a new venture

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Implement Hubspot

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Get meetings with big logos

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One of our portfolio companies was struggling to generate leads for one of its product lines. In a matter of weeks, Mavenray was able to help us tap into alternative strategies that we didn’t realize were even possible.

Greg Mayer, Principal, Argosy Capital

Project Profiles

The 100 day VCP came and went with limited success, and no real impact on GTM.  This was a carve-out, so brand, GTM and ops were still getting their legs under them. We conducted an assessment, built a marketing playbook, and began rolling out targeted ABM campaigns to reach high-growth prospects immediately.


3 new key accounts accounting for 8% increase in ARR


New GTM and Brand strategies which drastically cut down on transition time as broader strategic vision was shaping up


Focused on high-intent customer acquisition, decreasing CAC over a 6mo period by 80% 

 

Established 20 yr old technology consulting firm with brand equity, but mostly referred book of work in a specific sector. The sponsor was looking to expand their footprint through M&A and GTM. We helped assess the new add-on for commercial viability, worked on a transition GTM playbook, and led a comprehensive rebrand to set the stage for exposure with new audiences.


New implementation of Hubspot and automated motions


New website on Hubspot’s CMS featuring real-time user-level reporting and insights. This helped to rapidly inform the audience segmentation and GTM, minimizing research costs and lost experimentation time.


Narrowed audience segmentation increased conversions by 250% and decreased media spend by 50%

Innovative niche AI-based technology built for software engineers of large enterprises. Numerous hurdles to overcome, including competitive landscape, procurement hurdles, and high barrier to entry. Most of their pipeline was filled with downmarket buyers, leading to high churn and flat growth. We helped adjust the GTM to focus on a niche upmarket cohort that had a less complex buyer’s journey, and worked on targeted – more curated – outreach to engage them.


Organic and paid search optimization driving 4x demo requests with a new buyer segment


CAC decreased by 25% as a result of global marketing performance optimizations


CAC decrease by 25% as a result of global marketing performance optimizations

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Services

Branding
Naming
Identity
Messaging
Content

 

Digital Marketing
Lead Gen
ABM
SEO/SEM
Organic

 

GTM 
Audience Segmentation
Assessment
Playbooks

 

Operations
Hubspot Optimization
Reporting
Workflow

 

Download our GTM Template

Use our free, sample go-to-market template that we use with a number of our clients to get them started from ground zero. It covers all the basics, including budget, pricing and audience segementation.

Need some tips on using it? Read on >

 


The 7-step DIY GTM Playbook (that everyone will want to use)

The 7-step DIY GTM Playbook (that everyone will want to use)

Why is GTM so important GTM - or go-to-market - is often how Private Equity prefers to talk about Marketing. It’s more strategic. More sales-centric. Whereas marketing, if we’re being honest, is difficult to have a business-level conversation about. It’s creative,...