120-Day GTM Lab for Private Equity

Growth stalls when portfolio companies get overwhelmed. Mavenray’s GTM Lab runs in parallel with the business, focusing on a single channel or segment. In 120 days we create a control point, a focused reset where commercial gaps are closed and a repeatable model is built for leadership to expand with confidence.
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Solutions

Commercial Diagnostic

A fast, objective read on GTM / Commercial maturity. Pre or Post-Acquisition. Benchmarks the business, identifies gaps, and provides a 120-day action plan.

GTM Playbook 

Defines segmentation, ICPs, positioning and motions so leadership has a shared framework for growth.

120-Day GTM Lab

A net-new approach to one channel, segment or audience. We isolate what’s working, remove the friction, and turn it into a repeatable system that can scale. 

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Our approach

We built Mavenray after seeing too much time and money wasted on growth efforts that stall. Big rebrands, overcommitted sales motions, and high-burn marketing campaigns often create more risk than return.


Our approach is different. We focus on quick, prove-it style solutions that help stakeholders make clear decisions on growth. Instead of chasing everything at once, we run nimble, low-risk experiments that create real insights from actual activity in the market.

We don’t believe in endless strategy decks or overpaid consultants. We believe in clarity, execution, and iterative refinements that compound into scalable growth.

Why funds choose us

Practical

We don’t overcomplicate. The Lab and Playbook are designed as usable tools, not consulting engagements. They focus on execution and produce outputs that leadership teams can actually use day-to-day.

Focused

Instead of spreading resources across the entire GTM, we isolate one channel. Running in parallel means progress without disrupting current operations, while producing proof that can be scaled.

Transparent

All data from the Lab is visible and exportable. Results are packaged into a GTM Data Pack that can be ported directly into Salesforce, HubSpot, or Dynamics. Leadership and investors see exactly what’s working.

Repeatable

The Lab produces models that can be replicated across the portfolio. Once one portco proves the motion, the same approach can be applied to others, giving funds a repeatable playbook for value creation.
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We don’t bring in outside partners lightly, but Mavenray has earned that trust. Their work with our Life Sciences companies is consistently sharp, strategic, and immediately actionable. Whether refining a GTM playbook or fine-tuning HubSpot performance, they zero in on what matters and execute with speed and precision.

Carolyn R.
Operating Partner, EQT

One of our portfolio companies was struggling to generate leads for one of its product lines. In a matter of weeks, Mavenray was able to help us tap into alternative strategies that we didn’t realize were even possible.

Greg M. 
Partner, Argosy Capital

We’ve trusted Jon and the Mavenray team for years because they bring clarity to complex problems—and move fast. In one of our more high-risk digital transformation efforts, their thinking helped us expand product capabilities and modernize how we engage customers. It wasn’t just innovation for innovation’s sake—it translated into stronger sales, higher retention, and long-term customer value.

Richard D.
EVP of Growth, Cardinal Health

Before Mavenray, we had marketing spend but no system. They streamlined our pipeline, cut the waste, and brought focus to our digital efforts. We’re now generating better leads at a lower cost—with fewer resources. The rebrand gave us clarity, and it’s showing up in sales. Even after ownership changed, staying with Mavenray was an easy decision.

Gregory H.
CEO, Reliable Mechanical

Download a GTM Playbook Template

Download our free, sample go-to-market template that we use with a number of our clients to get them started from ground zero. It covers all the basics, including budget, pricing and audience segmentation.
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