The 100-Day GTM Playbook

A quick way to align the fund and portfolio company on a clear path forward. The Playbook delivers a 100-day plan that sparks organic growth without overcommitting time, budget, or resources.

Why a GTM Playbook

Playbooks are designed to create fast alignment. They help leadership teams, operating partners, and investors get on the same page about how to scale or repair growth. Instead of endless strategy work, a Playbook narrows the focus to a practical set of moves that can be executed quickly and measured in-market.

1

Align all stakeholders around a core initiative that can accelerate growth.

2

Get sales, marketing, and customer experience synced at the executive level.

3

Define an achievable plan for the next 100 days that reduces friction and sparks momentum.

4

Give funds confidence that progress is being made without overbearing overhead or burn.

What’s in a Playbook

Playbooks are not canned or turnkey. They are tailored to the company’s hurdles and opportunities. It requires listening, researching, analyzing, and collaboration to define a direction. The key is that we move, learn and adjust quickly.

Example Scenarios

Scenario 1

Channel-Heavy Distributor Exploring D2C

Observation
Company sells exclusively through distributors and is curious about direct-to-consumer but lacks bandwidth to explore.

Playbook Focus
Mavenray facilitates a structured assessment of market potential, coordinates a light-touch feasibility sprint with e-commerce partners, and aligns leadership on a controlled pilot.
Scenario 2

Consumer-Services Brand Plateauing

Observation
Growth has stalled despite pricing changes and heavy marketing spend. 

Playbook Focus
Mavenray recommends an NPS survey, competitor and channel analysis, and a brand assessment to decide whether to maintain parity or reposition as a differentiated alternative.
Scenario 2

Industrial Business Under Margin Pressure

Observation
Outdated GTM, low bid win rates, and supply chain issues are straining profitability.

Playbook Focus
Mavenray drives a focus on data and customer segmentation. By prioritizing high-value accounts and improving RevOps data, the business gains clarity on where to scale now and where to diversify later,.

How a Playbook Works

Playbooks are designed to create fast alignment. They help leadership teams, operating partners, and investors get on the same page about how to scale or repair growth. Instead of endless strategy work, a Playbook narrows the focus to a practical set of moves that can be executed quickly and measured in-market.

Discovery

Gather data where possible, and sit with the leadership team to understand growth challenges.

Collaboration

We facilitate open sessions with both the fund and the portco. The Playbook is a group effort — not a consultant’s prescription.

Alignment & Adoption

The Playbook is designed to be achievable in 100 days, with clear goals and objectives that everyone can own.

Guidance & Support

Mavenray can help execute any or all of the Playbook. If expertise falls outside our bench, we recommend trusted partners and resources.

Follow-Through

The Playbook often reveals a larger set of initiatives. Mavenray helps prioritize, find resources, or fill talent gaps, ensuring progress continues after the initial 100 days.

The Outcome

A clear, fund-and-portco aligned roadmap for the next 100 days. A plan that sparks organic growth with achievable steps. And a foundation to scale into a broader GTM strategy based on what has already been proven.
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Download a GTM Playbook Template

Download our free, sample go-to-market template that we use with a number of our clients to get them started from ground zero. It covers all the basics, including budget, pricing and audience segmentation.
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