Bespoke web presence
A guided website experience that makes TMG feel modern, credible, and easy to choose. Clear pathways by audience and solution, stronger hierarchy, and intentional calls to action turned the site into a growth asset.
Case study: TMG
Rebuilding brand and RevOps for a Microsoft partner
TMG, a leading Microsoft partner with deep expertise in ERP, CRM, and cloud implementations, partnered with Mavenray to modernize its go-to-market foundation. The engagement spanned a full rebrand, website redevelopment, and the implementation of HubSpot with a seamless integration into Dynamics, transforming how TMG attracts, qualifies, and converts new business.
Brand was the foundation, not the end game
For TMG, rebranding wasn’t cosmetic. It was structural. Mavenray created a connected platform across brand, CRM, and sales operations that’s now delivering record-level inbound performance.
The largest deal in 40 years started on the website
TMG closed the biggest opportunity in the company’s four-decade history—and it originated through the new site Mavenray built. Better-informed prospects arrived ready to move, turning inbound into pipeline the team could close with confidence.
Brand work
Customer acquisition activation
Focus stayed on the right accounts, not inflated traffic. ICP clarity, offers, and campaigns created repeatable entry points that pull higher value conversations across segments and solutions.
Sales enablement and alignment
The story carried through from first click to sales follow up. Decks, proposals, and supporting assets reinforced one narrative, helping the team look organized, aligned, and confident.
Buyer-first positioning
Positioning built around how buyers evaluate a Microsoft partner, not how the company is organized. A sharper point of view and clearer fit signals helped high value prospects self qualify faster.
Targeted messaging
Messaging engineered to earn attention, then build confidence with proof. Each claim ties to what buyers care about next, creating a narrative that holds from first impression through conversion.
Community & culture
The identity extended into the moments where affinity is built: LinkedIn, recruiting, and events. Consistent visuals and tone made the brand recognizable, memorable, and easier to rally around.