01
Go-to-market
GTM is about getting everything aligned and focused on the right audience, then prepping the team for quick sprints. Clarity before volume.
- ICP and segmentation
- Brand and positioning
- Message–market fit
- Channel and motion design
Services
Revenue is a system. We run it like one.
For founders and investors who need outcomes in market, not slides. Mavenray diagnoses, builds, and executes across brand, demand, and RevOps.
What we deliver
Services that support results
Go-to-market, demand generation, and RevOps. We align the motion, grow pipeline, and connect the systems your team runs every day.
02
Demand generation
Demand is about finding new, creative ways to boost, reinforce, and scale pipeline. Test offers and channels, then double down on what moves qualified demand.
- Lead gen and ABM
- Content and conversion paths
- Paid and SEO priorities
- Website and landing systems
03
RevOps
RevOps is about getting systems connected and flowing faster: automation, handoffs, and accountability so marketing and sales operate from the same truth.
- HubSpot and CRM architecture
- Pipeline and forecasting
- SDR and AE alignment
- Funnel and reporting
AI enablement
Most AI tools generate content. Ours run commercial workflows. We build agents trained on your ICP, your offers, and your voice, then deploy them where GTM breaks down: keeping positioning consistent from content to CRM, surfacing pipeline gaps before your weekly review, and turning enablement materials into tools sales actually uses.
- Trained on your ICP, offers, and positioning
- Deployed into the workflows where GTM breaks down
- One source of truth across content, CRM, and reporting
Case study: Hudson Robotics
ABM that drove pipeline in a new sector
A laboratory automation leader needed demand in academic research, a market largely untapped until Mavenray built an ABM program around a University of Illinois Chicago collaboration video, expert life-sciences content, and targeted LinkedIn outreach to NIH, biotech, and university buyers. Ideal-customer web traffic rose 12×; qualified leads grew 130% in Q4.
Read the full case studyCase study: TMG
Rebuilding brand and RevOps for a Microsoft partner
TMG partnered with Mavenray on a full rebrand, website redevelopment, and HubSpot integrated with Dynamics, transforming how they attract, qualify, and convert new business. The largest deal in the company’s four-decade history originated through the new site.
Read the full case studyJumpstart your GTM
We want to get to work on results, so let's make this as quick and easy as possible. You already know what needs to happen. The builder gets you out of strategy hell and into doing: align, prioritize, and start shipping.
Insights
Thinking on GTM and commercial excellence
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From GTM strategy to successful execution How PE operating partners move from GTM strategy to execution: who to involve, what constraints to expect, and how to prevent strategy… -
Align sales and marketing Sales and marketing misalignment is a leading cause of stalled B2B growth. A practical framework for communication, shared goals, and… -
Six B2B offers that improve leads Six B2B marketing offers that go beyond the demo: training, pro-bono work, enter-to-win campaigns, charity initiatives, collaborations,… -
5 areas to fix revenue growth Five areas PE operating partners should diagnose when a portfolio company's revenue growth stalls: GTM, alignment, retention, product, and…