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Relationship selling as a model When key account relationships live in one rep's head, they're a rented asset. How to build a relationship selling model that survives… -
B2B referrals without waiting for them Referrals convert higher than any B2B channel, but most firms treat them as passive. How to build a referral system using adjacent… -
CRM sales motion without killing momentum A CRM reflects the motion you have, not the one you want. How to define stage criteria, handoffs, and commercial reviews before you… -
7 steps to productive commercial reviews Download the Rhino Quarterly Commercial Performance Review Why the QCPR Matters More Than You Think For operating partners and sales… -
10 tips for organic growth in PE portcos Ten practical strategies for PE portfolio companies to drive organic revenue growth: customer focus, sales investment, pricing, measurable… -
Organic growth blueprint for PE How PE firms build organic growth across portfolios: digital marketing, marketing operations, demand generation, and the operating partner… -
Six B2B offers that improve leads Six B2B marketing offers that go beyond the demo: training, pro-bono work, enter-to-win campaigns, charity initiatives, collaborations,… -
Six Moves to Make When Cash Flow is Tight and Marketing Budget is Cut Managing a portfolio company’s marketing strategy can be an intricate dance, particularly when cash flow is tight. However, cutting back… -
Align sales and marketing Sales and marketing misalignment is a leading cause of stalled B2B growth. A practical framework for communication, shared goals, and… -
5 areas to fix revenue growth Five areas PE operating partners should diagnose when a portfolio company's revenue growth stalls: GTM, alignment, retention, product, and… -
Rethinking the CMO Role in Mid-Market B2B Filling the CMO role in B2B poses a significant challenge for operating partners at private equity firms and CEOs of portfolio companies.… -
The 7-step DIY GTM Playbook A 7-step GTM Playbook for B2B teams: buyer profiling, features and benefits, value proposition, positioning, sales modeling, motions, and… -
From GTM strategy to successful execution How PE operating partners move from GTM strategy to execution: who to involve, what constraints to expect, and how to prevent strategy… -
Four conversations to spark revenue growth Four conversations PE operating partners should start to unlock portfolio revenue growth: marketing programs, 100-day plans, portco… -
Crafting Effective Value Creation Plans that Drive Organic Growth Private equity portfolio success hinges on the ability to not only identify promising investment opportunities but also to actively drive… -
Buzz vs. value in PE marketing Marketing is essential to any business strategy and plays a pivotal role in achieving success. Whether a startup, well-established… -
Metrics and reporting for organic growth How PE value teams build organic growth metrics, real-time reporting, and analytics across portfolio companies. Practical framework for… -
Marketing Budgets that Maximize Value Creation for Private Equity-Backed Businesses Driving organic growth is a critical objective for portfolio companies. Operating partners play a pivotal role in achieving this goal, and… -
Six Keys to Organic Growth: A Blueprint for Mid-Market Private Equity Value Creation. Operating partners at mid-market private equity firms play a pivotal role in driving organic growth and value creation within portfolio… -
The Art of Private Equity Value Creation and the Power of Marketing While financial engineering and operational improvements have traditionally taken the spotlight with private equity value creation, a… -
PE-Backed CMOs: How to Build Marketing Teams that Investors Love How PE-backed companies should structure insourced marketing: reporting lines, hiring sequence, bureau vs. strategic models, and what to… -
Accelerate marketing performance across portcos As we go deeper into a number of Mid Market Private Equity portfolios, here’s what we’re noticing: If there are 10 companies in a… -
ABM: outsource or DIY? Compare ABM vendor platforms to running ABM yourself across LinkedIn, paid search, and retargeting. Pros, cons, and a 5-step DIY framework. -
Why CMOs should cut their own budgets There’s a growing sentiment that marketing leadership doesn’t belong at the executive level of an organization. The reasoning behind it is… -
Common pitfalls when issuing a Marketing RFP Practical guidance for marketing leaders writing, issuing, and reviewing a marketing RFP: how to structure it, who to invite, and how to… -
How Private Equity can benefit from the SEC’s Marketing Rule Instead of simply summarizing the SEC's new Marketing Rule for you, we'll assume that since you're reading this article you're already… -
Three things insourced marketing gets right, and wrong What insourced marketing teams consistently do well and where they struggle: business focus, content, stakeholder enablement, ROI, talent,… -
The Pros and Cons of a Fractional CMO Considering a fractional CMO for your mid-market company? A direct look at the benefits, the trade-offs, and when the model actually works. -
Growth marketing in a recession – Tip #1: Reach new audiences With a cold recession brewing, we here at Mavenray are preparing for the worst. As we think through the market, we're finding creative…