What our GTM approach looks like in practice

Mavenray isn’t a big firm, and we don’t want to be. We’re a team of senior strategists and operators who roll up our sleeves. We help B2B companies — mostly private equity-backed — uncover growth potential and actually execute on it. Fast.

If you're here

it’s probably because you’re seeing stalled growth or inconsistent sales performance.

What we bring to the table is structure, accountability, and a clear path forward. Our work starts with a GTM Playbook and often evolves into deep partnerships across sales, marketing, and brand. Below is what you can expect from us.

Our GTM approach is unique

Strategy + execution in one room

We’re not just advisors. Our strategists are doers. We don’t stop at building your GTM plan — we implement it. Whether it’s overhauling your CRM, launching ABM campaigns, or helping your CEO prep for a board meeting, we get under the hood.

We’ve run sales teams. Built brands. Operated inside PE-backed companies. We know the pressure and we know the opportunity. That dual lens shapes every engagement.

Commercial clarity, not complexity

We bring focus to messy sales and marketing operations. You’ll see it in our dashboards, revenue reviews, and campaign reporting. Expect crisp insights, benchmark comparisons, and a shared understanding of what’s working — and what’s not.

Think of it as a real-time operating system for commercial performance. Built to align your team and impress your board.

Systems that scale

We don’t just fix symptoms. We help you build the infrastructure to sustain growth.

From HubSpot automation to CRM pipeline hygiene, from segmentation frameworks to quarterly GTM reviews — our methodology scales across portfolio companies and can even evolve into a fund-level Center of Excellence. We’ve done it before.

Brand-led growth, especially when there's no CMO

Most mid-market companies treat branding as a luxury. We think that’s a mistake.

Your brand sets the tone for every sales conversation, every close, every renewal. We bring Fortune 1000-level discipline to identity, messaging, and positioning — without the bureaucracy or overhead. We’ve seen firsthand how the right brand work can unlock demand, lift conversion rates, and fuel expansion.

Why we don't always start with Sales

It’s tempting to fix revenue with sales. It feels like the fastest way to drive organic growth. But when growth stalls, the problem usually isn’t at the bottom of the funnel — it’s further upstream.
That’s why our GTM approach does't necessarily push immediately on outbound. We work backward to diagnose where the breakdowns occur: weak messaging, the wrong leads, a brand that doesn’t build trust, or content that fails to engage.

Sales works best when the entire funnel works with it. We make sure it does.
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Behind the curtain: How top firms drive growth without buying it

Download a sample Quarterly Commercial Review (based on a fictional company) to show what real GTM execution looks like. It reframes organic growth as a driver of value.

HubSpot Expertise for Mid-Market Growth

While we work comfortably across any RevOps tech stack, we’re certified HubSpot partners — and for good reason. HubSpot is widely adopted in the mid-market B2B space, and our clients kept asking for deeper support. So we leaned in.

We can implement HubSpot from the ground up, or step in to optimize what’s already there. That includes marketing automation, CRM architecture, reporting, lead scoring, workflows, and more. We also provide team training and ongoing support to make sure you’re not just using the platform — you’re getting everything you can out of it.
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