01
Diagnose
Profile the system before you change it. Where pipeline stalls, where message breaks, where RevOps leaks.
- ICP and buyer reality vs. assumptions
- Funnel and conversion baseline
- Isolate the real constraint
Approach
We build growth like we're building software
Mavenray is not a marketing agency and not a firm that leaves a deck and walks away. We diagnose the system, build a runnable playbook, ship work in sprints, and keep testing and improving what is live in market.
How we work
Diagnose → Build → Execute → Improve
The same loop as a strong engineering team: understand the system, define what to ship, run sprints, test results in market, and keep improving what is already live.
02
Build
A GTM playbook your team can run: audience, positioning, motion, and owners. A spec meant to ship, not a binder for the shelf.
- Positioning and narrative
- Offers and 100-day priorities
- Definitions sales and marketing share
03
Execute
We work in sprints with clear done criteria. Ship the highest-impact work first, then measure what moved in pipeline.
- Demand, content, and conversion paths
- Enablement and sales tools
- HubSpot, CRM, and reporting
04
Improve
QA the motion like you would a product: reviews, tests, fixes. Build rituals so the team keeps improving after we step back.
- Commercial performance reviews (QCPR)
- Funnel and message QA
- Enablement that sales actually uses
Jon Founder. GTM, Brand, Demand 
Tiff Demand 
Sophia Delivery, QA 
Shane Ops 
Katharine Comms 
Tim Sales Performance 
Hector Design Team
One architect. A bench that changes with the work.
Mavenray is led by Jon Pielak as Head GTM Architect. He stays in the center of the engagement: diagnosis, playbook, and sprint leadership. Around that core we assemble specialists when the work needs them, not a fixed agency roster.
Each engagement gets a different mix: writers, trainers, operators, and producers as the playbook requires. The animation shows three example project rosters, not a fixed agency bench.
Improve
QC your Go-To-Market
Score readiness across pipeline, message, and motion. Set 100-day priorities and phase the fixes your team can run in sprints. The free builder for the same QA discipline we use on engagements, not another deck on the shelf.
Insights
Thinking on GTM and commercial excellence
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7 steps to productive commercial reviews Download the Rhino Quarterly Commercial Performance Review Why the QCPR Matters More Than You Think For operating partners and sales… -
The 7-step DIY GTM Playbook A 7-step GTM Playbook for B2B teams: buyer profiling, features and benefits, value proposition, positioning, sales modeling, motions, and… -
From GTM strategy to successful execution How PE operating partners move from GTM strategy to execution: who to involve, what constraints to expect, and how to prevent strategy… -
Metrics and reporting for organic growth How PE value teams build organic growth metrics, real-time reporting, and analytics across portfolio companies. Practical framework for…