Your On-Demand GTM Operating Partner

Mavenray acts as a flexible extension of your value creation team. We deliver fund-wide solutions—like reporting, playbooks, and interim talent—that help you unlock commercial upside without building an internal bench.

Core Services for the Fund

Reporting

Quantify detailed commercial performance across the portfolio.

We build dashboards and deliver quarterly reviews that help PE firms and portfolio leadership track, assess, and benchmark commercial health across companies. Metrics include CAC, LTV, funnel conversion, sales efficiency, and marketing contribution to revenue—delivered in a format designed for decision-making and board-level clarity.

Playbooks

Deploy repeatable frameworks portfolio-wide.

We create scalable GTM, brand, and campaign playbooks that can be reused across companies with similar models or challenges. Each playbook is built for high utility—meaning your teams can pick it up and use it with minimal adaptation or support, helping you replicate what works faster and with more consistency.

Talent

Plug in commercial expertise—without adding headcount.

We provide interim or embedded resources to close execution gaps fast. Whether you need a short-term CMO, a demand gen lead, a HubSpot expert, or someone to build and run a campaign—we supply seasoned talent who can make an impact from day one.

Training

Equip your value team to lead GTM.

We train operating partners and value creation leaders on how to identify, assess, and activate go-to-market capabilities across the portfolio. These sessions help fund staff become more confident in using marketing, brand, and RevOps as strategic levers—whether during due diligence, the 100-day plan, or ongoing commercial execution.

Building a GTM Center of Excellence

While large-cap funds like KKR have internal teams like Capstone to drive organic growth, most mid-market firms lack the resources to build that infrastructure in-house. Mavenray fills that gap—then helps you build toward your own internal GTM Center of Excellence over time.
Phase Zero

On-Demand Expertise

Goal: Access without commitment

Use Mavenray as a fractional extension of your value team.
  • Support a single portco with a GTM Playbook
  • Deliver one demand gen campaign to prove impact
  • Fill a short-term gap (e.g., interim marketing or RevOps leadership)
  • Evaluate commercial health in diligence or post-close
Outcome
Fund sees tangible lift from GTM support—no internal changes required.
Phase One

Repeatable Model

Goal: Codify what’s working

Shift from custom projects to templates and repeatable frameworks.
  • Build a playbook format that can be reused across portcos
  • Develop a common GTM assessment framework
  • Standardize KPI reporting across the funnel (pipeline, CAC, MQLs, NRR)
  • Use Mavenray to deliver consistent outputs across 3–5 companies
Outcome
Fund begins to speak a common commercial language across the portfolio
Phase Two

Fund-Level Enablement

Goal: Create centralized leverage

Begin supporting multiple companies in parallel from the fund level.
  • Launch fund-wide GTM reporting (quarterly commercial reviews)
  • Provide marketing and RevOps training for portco leadership
  • Offer shared services (e.g., ABM, website builds, CRM architecture)
  • Deploy cross-portfolio campaign templates or talent resources
Outcome
Fund reduces dependency on individual portco bandwidth—centralizes expertise.
Phase Three

Internal Capability Building

Goal: Begin internalizing the CoE model

Enable your ops team and value creation staff to lead commercial programs.
  • Train operating partners on GTM levers and benchmarks
  • Build internal playbooks, templates, and onboarding docs
  • Systematize diligence checklists and 100-day GTM integration plans
  • Formalize GTM KPIs and dashboards for portfolio monitoring
Outcome
Fund team can evaluate, support, and challenge commercial strategy independently.
Phase Four

Light CoE Structure

Goal: Operate as a fund with a commercial muscle

You now have an internal Center of Excellence—without full-time overhead.
  • Run commercial scorecards and reviews in-house
  • Assign internal ownership for GTM metrics and best practices
  • Use Mavenray only for execution or deep expertise
  • Apply CoE principles to new deals, exits, and value creation plans
Outcome
You’ve built the fund-level equivalent of Capstone—without the headcount.
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Download a GTM Playbook Template

Download our free, sample go-to-market template that we use with a number of our clients to get them started from ground zero. It covers all the basics, including budget, pricing and audience segmentation.
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