Growth in Action

We don’t just strategize. We deliver measurable growth.

Below are representative snapshots of how we help private equity firms unlock value across their B2B portfolios—using sales-forward go-to-market strategies, marketing infrastructure, and RevOps alignment to catalyze results.

We’ve removed names and sensitive data, but each engagement reflects real outcomes. This is what it looks like when commercial excellence becomes a lever.

Lower-Mid Market | $28M Revenue

Problem
No clarity on ideal customers. The company had strong product-market fit but generic positioning and poor inbound performance. Paid channels were expensive and inconsistent.

Approach

• Developed an Ideal Customer Profile (ICP) matrix by vertical and use case
  
• Refined brand messaging to better differentiate vs. commoditized competitors
  
• Launched content + SEO strategy to attract higher-intent leads
• Refocused inbound strategy to drive quality over volume

Results (120 Days)
3x increase in organic MQLs
Website engagement up 57%
Cost per lead reduced by 34% through earned vs paid

Upper-Mid Market | $185M Revenue

Problem
Marketing was viewed as a sales support function. Despite a large sales team, pipeline was lumpy and relied heavily on outbound activity.

Approach

• Built a modern go-to-market framework defining audiences, value props, and motions
  
• Introduced multi-channel demand gen: LinkedIn, email nurture, thought leadership
• Repositioned brand to speak more clearly to high-value enterprise buyers

Results (6 Months)
2.5x increase in marketing-sourced pipeline
+21% SQL conversion from inbound channels
Outbound CAC reduced by reallocating effort to warmer inbound

Lower-Mid Market | $12M Revenue

Problem
Company lacked brand identity and had no marketing infrastructure. Competing against better-funded peers made visibility difficult, especially with technical buyers.

Approach

• Led brand repositioning and value prop refinement
  
• Launched lead nurture and webinar series targeting ICP
  
• Built RevOps infrastructure for marketing → sales visibility

Results (90 Days)
+64% increase in qualified web traffic
First-ever MQL → SQL handoff framework established
Closed first three deals from net-new inbound channel

Mid Market | $64M Revenue

Problem
Growth had slowed despite a great product suite. Sales teams focused on flagship product only. Cross-sell opportunities were being missed due to poor GTM structure.

Approach

• Restructured GTM around customer journeys, not product silos
  
• Created bundled messaging, pricing strategy, and enablement assets
  
• Reworked marketing funnel to support expansion (ABM, webinars, lifecycle nurture)

Results (120 Days)
Expansion campaign drove $1.4M ARR in bundled product sales
Cross-sell as % of pipeline grew from 11% → 27%
Increased LTV by 17% via higher engagement across product suite

Growth-Equity Backed | $38M Revenue

Problem
Brand was dated and undifferentiated. Company had grown through referral but needed a scalable marketing engine to meet fund growth goals.

Approach

• Repositioned the brand with new visual identity, message hierarchy, and POV
  
• Built targeted GTM plan by segment with supporting content + outreach
  
• Enabled reporting on funnel performance for board and executive review

Results (3 Quarters)
+18% in booked revenue QoQ
100% increase in forecast accuracy
First-ever multi-channel attribution model implemented

Segmentation & ICP development
Brand & positioning
Message-market fit
Channel & motion strategy

ABM campaigns
Performance optimization
Digital marketing / Social
Website design & development
Content strategy
Paid search & SEO

CRM architecture & reporting
Pipeline diagnostics
SDR enablement
Sales motion alignment
Funnel performance improvement

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